Social Media Marketing Process

Develop a content calendar:

Plan out the types of content that will be shared each month, including blog posts, videos, images, and social media posts. It's the best practice for Organic Marketing, Paid Marketing

Identify relevant events, holidays, or promotions that can be incorporated into the content

Coordinate with other teams or departments to ensure that all content aligns with the overall marketing strategy

Create and curate content:

Write, design, or produce the content that will be shared on social media

Research and share relevant third-party content, such as articles, videos, or influencer posts

Use a content management system or social media scheduling tool to schedule the content for publication

 Engage with the audience:

Monitor the social media channels for comments, messages, and mentions

 Timely and professionally respond to comments and messages.

Identify opportunities to engage with the audience, such as asking questions, running polls, or hosting giveaways

Track and analyze performance:

Use social media analytics tools to track key metrics, such as website traffic, engagement rates, and conversions

Identify trends  with analyze the data for improvement

Use the insights to adjust the strategy and tactics for the following month

 Report on results:

Compile the data and insights from the previous month into a report

Share the report with the client and any relevant stakeholders

Discuss the results and recommendations for the next month.